Wielka czwórka dobroczyńców naszego świata czy czterech Jeźdźców Apokalipsy? Google, Amazon, Facebook i Apple

Tomasz  Goban-Klas

Titles

Abstract

These companies operate in such a way that they monopolize, algorithmize, and monetize all the good things like the searching and collecting of user data, and then they earn money from selling this data to others.

They are the giants of money, coverage, social media use, digital economy, and market capitalization, because they capitalize not only data and information but also the value of their shares. They are the grand masters of tax optimization and the profitability of their staff’s work.

For this reason, the title of the paper mentions the Horsmen of the Apocalypse. Certainly, it is hidden in the excess of information offered to the limited capacity of the human brain. The economist and the Nobel Prize winner Herbert Simon pointed out that a wealth of information is the cause of attention poverty (deficit). What about their political power and its effects? Through social media algorithms, you can influence the public opinion, which could be observed during the so-

-called Arab Spring or the Cambridge Analytica gate.

These companies operate in such a way that they monopolize, algorithmize, and monetize all the good things like the searching and collecting of user data, and then they earn money from selling this data to others.

They are the giants of money, coverage, social media use, digital economy, and market capitalization, because they capitalize not only data and information but also the value of their shares. They are the grand masters of tax optimization and the profitability of their staff’s work.

For this reason, the title of the paper mentions the Horsmen of the Apocalypse. Certainly, it is hidden in the excess of information offered to the limited capacity of the human brain. The economist and the Nobel Prize winner Herbert Simon pointed out that a wealth of information is the cause of attention poverty (deficit). What about their political power and its effects? Through social media algorithms, you can influence the public opinion, which could be observed during the so-

-called Arab Spring or the Cambridge Analytica gate.

Keywords

Google, Facebook, Amazon, Apple, firmy technologiczno-informacyjne, dochody

Google, Facebook, Amazon, Apple, information technology componies, earnings

References

Galloway S., The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, New York 2017.

Shapiro C., Varian H.R., Potęga informacji. Strategiczny przewodnik po gospodarce sieciowej, Warszawa 2007.

Suárez Sánchez-Ocaña A., Tajemnice Google a Wielki Brat ery informatycznej, Warszawa 2013.

Źródła internetowe

Bierzyński J., Ludzie w bańce, http://www.newsweek.pl/plus/polska/internet-dzieli-polakow-nowe-technologie-a-polityka,artykuly,417861,1,z.html [odczyt: 15.05.2018].

Kędzierski R., Między Świętami a Nowym Rokiem Apple zarobił ponad miliard dolarów. Nie na iPhone’ach, http://next.gazeta.pl/next/7,151243,22859303,miedzy-swietami-a-nowym-rokiem-apple-zarobil-ponad-miliard-dolarow.html#Czolka3Img2 [odczyt: 15.05.2018].

Turek A., Sztuczna inteligencja nauczyła się gry w go bez pomocy ludzi. To może być naukowy przełom, https://businessinsider.com.pl/technologie/nowe-technologie/alphago-zero-sztuczna-inteligencja-gra-w-go/v6s3hds. [odczyt: 20.12.2017].

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http://www.france24.com/en/20171004-eu-orders-amazon-pay-luxembourg-tax-bill-apple-ireland [odczyt: 15.05.2018].

http://opetaniczytaniem.pl/recenzje/tajemnice-googlea-alejandro-suarez-snchez-ocaa-bellona-2013.html [odczyt: 15.05.2018].

https://www.parp.gov.pl/files/74/81/105/inn_transfer_tech.pdf [odczyt: 15.05.2018].

https://www.polityka.pl/tygodnikpolityka/spoleczenstwo/1722712,1,za-co-czytelnicy-cenia-aplikacje-fiszki-polityki.read [odczyt: 15.05.2018].

https://www.theverge.com/2018/4/10/17222546/facebook-mark-zuckerberg-senate-hearing-notes-cambridge-analytica-privacy [odczyt: 10.04.2018].

http://wiadomosci.dziennik.pl/swiat/artykuly/572416,mark-zuckerberg-zeznanie-komisja-senat-usa.html [odczyt: 15.05.2018].

Information

Information: Culture Management, 2018, Volume 19, Issue 1, pp. 43 - 55

DOI: https://doi.org/10.4467/20843976ZK.18.004.8496

Article type: Original article

Titles:

Polish:

Wielka czwórka dobroczyńców naszego świata czy czterech Jeźdźców Apokalipsy? Google, Amazon, Facebook i Apple

English:

The great four benefactors of the world or the Four Horsemen of the Apocalypse? Google, Amazon, Facebook, and Apple

Authors

Tomasz Goban-Klas

Jagiellonian University in Kraków, Gołębia 24, 31-007 Kraków, Poland

University of Information Technology and Management in Rzeszow, mjr. Henryka Sucharskiego 2, Rzeszów, Poland

Published at: 07.05.2018

Article status: Open

Licence: CC BY-NC-ND

Percentage share of authors:

Tomasz Goban-Klas (Author) - 100%

Article corrections:

-

Publication languages:

Polish

View count: 1844

Number of downloads: 1525

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Culture Managment