Расставить все точки… в рекламных текстах

Irina Vladimirovna Bugaeva

Расставить все точки… в рекламных текстах

Publication date: 09.2021

Language and Method, 2021, 7, pp. 99-107

https://doi.org/10.4467/23919981JM.21.009.14241

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Расставить все точки… в рекламных текстах

Abstract

The purpose of this study is to identify new functions and determine trends in the use of punctuation marks in advertising texts, and to reveal the essence of the “play with punctuation marks” as a new kind of language play in the framework of linguistic theory. The research material were examples of outdoor advertising on Moscow streets and in well-known printing buildings, collected by the author.
The result of the study is to generalize and systematize the use of punctuation marks, identify and explain cases of replacing one character with another, justify the functions of punctuation marks in printed advertising texts and to describing a new kind of language play called “punctuation play”.

Keywords

пунктуационная игра, реклам- ный текст, лингвокреатив, языковая игра, знаки пунктуации

language play, punctuation marks, punctuation play, advertising text, linguistic creativity

References

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Information

Information: Language and Method, 2021, 7, pp. 99-107

DOI: https://doi.org/10.4467/23919981JM.21.009.14241

Article type: Original article

Titles:

Russian:

Расставить все точки… в рекламных текстах

Authors

Irina Vladimirovna Bugaeva

Saint Petersburg State University, St. Petersburg, Russia

Published at: 09.2021

Article status: Open

Licence: CC BY

Percentage share of authors:

Irina Vladimirovna Bugaeva (Author) - 100%

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Publication languages:

Russian

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