Пунктуация: деловая и… цифровая: о знаках препинания в современной бизнес-коммуникации
cytuj
pobierz pliki
RIS BIB ENDNOTEChoose format
RIS BIB ENDNOTEПунктуация: деловая и… цифровая: о знаках препинания в современной бизнес-коммуникации
Publication date: 09.2021
Language and Method, 2021, 7, pp. 175-185
https://doi.org/10.4467/23919981JM.21.017.14249Authors
Пунктуация: деловая и… цифровая: о знаках препинания в современной бизнес-коммуникации
The article deals with punctuation in modern business communication. The authors compare the traditional setting of punctuation marks with the one used in chats, social networks, e-mails, etc. With the transition of business correspondence to chats and messengers, punctuation ceases to obey the general language norm, and develops according to the laws of the Internet: traditional punctuation is replaced by emoticons or rethought emotionally. The authors analyze in detail the functions of the exclamation mark, which serves to distinguish sentences and to express a subjective attitude. Considering the use of the exclamation mark in correspondence, the authors note its frequency in online texts. The exclamation makes the statement relevant to the recipient, and the exclamation mark becomes a conative (addressed to the recipient) component of business communication. Particular attention is paid to another conative sign, the ellipsis as omission/suspension points. The use of punctuation marks today depends on the transition of traditionally verbal forms of communication to writing, on following in business communication not a language norm, but a corporate substandard, on digital writing technology and the actions of the writer.
Alekseeva A.A., 2014, Issledovanie tekstov v social’noj seti «VKontakte» v lingvodidaktičeskom aspekte, Lingvokul’turologiâ, 8, pp. 6–10. Čto možet označat’ mnogotočie v pis’me, 2006, http://psychology.net.ru/talk/viewtopic.php?t=18432; 30.05.2020.
Delovaâ perepiska po èlektronnoj počte, 2019, https://neumeka.ru/pravila_obscheniya.html; 30.05.2020.
Gramota.ru. Spravka, http://new.gramota.ru/spravka/buro/search-answer?s=%D0%9F%D1%80%D0%B8%D0%B2%D0%B5%D1%82%D1%81%D1%82%D0%B2%D0%B8%D1%8F; 30.05.2020.
Jokoâma O.B., 2005, Kognitivnaâ model’ diskursa i russkij porâdok slov, Moskva: Âzyki slavânskoj kul’tury.
Kim I.E., 2019, Sovremennaâ russkaâ punktuaciâ kak znakovaâ sistema, Kritika i semiotika, 2, pp. 302–318.
Kostomarov V.G., 2010, Displejnyj tekst kak forma setevogo obŝeniâ, Russian Language Journal, 60, pp. 141–147.
Našhoeva M.R., 2011, Vzaimodejstvie punktuacionnyh znakov i èmotikonov v tekstah forumov, Vestnik Čelâbinskogo gos. un-ta, 12, pp. 321–327.
Palagina A.V., 2008, Točki i tire – èto ne tol’ko dlâ telegrafistov, Sekretarskoe delo, 1, pp. 12–25.
Peškovskij A.M., 2018, Lingvistika. Poètika. Stilistika, Moskva: Flinta.
Rozental’ D.È., 2004, Spravočnik po russkomu âzyku. Punktuaciâ, Moskva: Oniks XX vek.
Rozental’ D.È., Telenkova M.A., 1976, Slovar’-spravočnik lingvističeskih terminov, Moskva: Prosveŝenie.
Severskaâ O.I., Selezneva L.V., 2019, Èffektivnaâ biznes-kommunikaciâ: «volšebnye tabletki» dlâ delovyh lûdej, Moskva: Èksmo.
Smirnov F.O., 2004, Nacional’no-kul’turnye osobennosti èlektronnoj kommunikacii na anglijskom i russkom âzyke, Âroslavl’: Izd-vo Gos. Pedagogičeskogo Universiteta.
Turkova K.D., 2017, Russkij bez nagruzki, Moskva: AST, http://litra.pro/russkij-beznagruzki/turkova-kseniya-dmitrievna/read; 30.05.2020.
Information: Language and Method, 2021, 7, pp. 175-185
Article type: Original article
Titles:
Пунктуация: деловая и… цифровая: о знаках препинания в современной бизнес-коммуникации
Russian Academy of Sciences
Россия, Российский государственный социальный университет
Published at: 09.2021
Article status: Open
Licence: CC BY
Percentage share of authors:
Article corrections:
-Publication languages:
RussianView count: 877
Number of downloads: 2871