Monika Hapek
Media Management, Volume 10, Issue 4, 2022, pp. 299-322
https://doi.org/10.4467/23540214ZM.22.020.17964The main aim of the article is to discuss XR in marketing in the context of phygital category. Five examples from 2016–2022 have been selected to find the answers for proposed research questions: Q1. What is the impact of XR on marketing? Q2. What are the similarities and differences between the analyzed XR marketing projects? Q3. What is the importance of XR in the context of phygital? Q4. Is the combination of physical and digital elements crucial in helping the audience to get accustomed to immersive media? According to Stake this case study has collective character. Selected cases represent different sectors (sport, tourism and fashion) and approaches to XR in marketing. This collective case study was based on desk research, as well as ethnography and autoethnography elements.
Monika Hapek
Media Management, Vol. 12, Issue 1, 2024, pp. 5-25
https://doi.org/10.4467/23540214ZM.24.001.20567Monika Hapek
Culture Management, Volume 19, Issue 1, 2018, pp. 57-66
https://doi.org/10.4467/20843976ZK.18.005.8497Google has a wide range of services and products that provide nearly end-user service. In addition, Google’s multi-year experience and the ever-growing number of its users is likely to lead to the successful launch of another social networking product. In the meantime, it turns out that it is quite the opposite.
This paper is an attempt at answering the question about the reasons why the Google Plus social site has failed. To that end, an analysis of the tools offered by Google Plus and the leading social networking site Facebook will be conducted.
Monika Hapek
Media Management, Volume 7, Issue 3, 2019, pp. 133-142
https://doi.org/10.4467/23540214ZM.19.009.11120The main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information; only every twelfth respondent declares that they know tools for verification of information, although the research survey has been carried out among students of media management, journalism and marketing – students who deal with information in social media.
Monika Hapek
Media Management, Volume 9, Issue 3, 2021, pp. 575-577
https://orcid.org/0000-0003-2962-8232
Monika Hapek – doktor nauk o komunikacji społecznej i mediach. Ukończyła z wyróżnieniem studia magisterskie na kierunku zarządzanie kulturą i mediami (specjalizacja: zarządzanie reklamą) na Wydziale Zarządzania i Komunikacji Społecznej UJ. Absolwentka kulturoznawstwa (specjalizacja ukrainoznawstwo) na Wydziale Studiów Międzynarodowych i Politycznych UJ. Jej zainteresowania badawcze skupiają się wokół funkcjonowania organizacji nowomedialnych, ich strategii, marketingu przedsiębiorstw medialnych, narzędzi wykorzystywanych przez wspomniane organizacje oraz ich wpływu na użytkowników.
