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Miloslava Chovancová

Masaryk University, Brno ( Czech Republic)

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Masaryk University, Brno

Czech Republic

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The Effect of Cultural Orientation on the Purchasing Decisions of Consumers: a Cross Cultural Comparative Study

Miloslava Chovancová

International Journal of Contemporary Management, Issue 15(1), 2016, pp. 7 - 32

https://doi.org/10.4467/24498939IJCM.16.001.4834

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