Author of the article offers an insight into three threads of utopian thinking in a world wide web environment. In the first of them, cyberspace operates – in terms of Gibson’s protypical Neuromancer – as a space of decentralized exchange of ideas. In the second, hypertext brings a promise of non-linear and democratized perception, an open-ended eutopia of shared knowledge. In the third, the web is a place of an intriguing meeting of man and machine inside posthumanism and digital humanities movements.