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Małgorzata Karpińska-Krakowiak

University of Lodz, Poland, ul. Narutowicza 65, 90-131 Łódź

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Conceptualising and Measuring Consumer Engagement in Social Media – Implications for Personal Involvement

Małgorzata Karpińska-Krakowiak

International Journal of Contemporary Management, Issue 13(1), 2014, pp. 41 - 65

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