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Magdalena Dołhasz

The Cracow University of Economics, Department of Marketing

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Consumer attitudes as a basis for developing new directions in marketing communications in Poland

Magdalena Dołhasz

Jagiellonian Journal of Management, Issue 3 (2015), Volume 1, pp. 141 - 154

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The attitude of Polish seniors to advertising as a source of market information

Magdalena Dołhasz

Jagiellonian Journal of Management, Issue 2 (2016), Volume 2, pp. 101 - 114

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