Many countries and cities seek the organization of great sports events because of its impact on the economy and society of the hosting country/region. In this article, we seek to answer the question whether the FIFA World Cup, which took place in 2018 in Russia, influenced a change in the tourist image of the Kaliningrad Oblast. The enclave is not a popular tourist destination; therefore the organization of the World Cup in Russia, including Kaliningrad, was an opportunity for the region. However, a question remains as to whether Kaliningrad used this chance appropriately. For this purpose, a survey was conducted among tourists who visited Kaliningrad during the 2018 World Cup.
