On Exploring Myth in the the Contex of Iconic – Turn

This article concerns the issue exploring myth in the context of the iconic turn. Iconic turn, opposed to formulating images as texts, signs or illustrations, treats both images and imagery as categories of cultural phenomena analysis. Attributing theory-cognitive status to images, the article explores the relation between cognition, imagination, image and myth. Considering the differentia specifica of mythical thinking – imagery, we can say that the assumptions of iconic turn are at the very heart of myth knowledge issues, especially the issues of myth and mythopoiesis. They also reach the problems of separating basic mythical images as cultural images, image acts as constituting myths and the relation between the imagery and textuality of myth.

This article concerns the issue exploring myth in the context of the iconic turn. Iconic turn, opposed to formulating images as texts, signs or illustrations, treats both images and imagery as categories of cultural phenomena analysis. Attributing theory-cognitive status to images, the article explores the relation between cognition, imagination, image and myth. Considering the differentia specifica of mythical thinking – imagery, we can say that the assumptions of iconic turn are at the very heart of myth knowledge issues, especially the issues of myth and mythopoiesis. They also reach the problems of separating basic mythical images as cultural images, image acts as constituting myths and the relation between the imagery and textuality of myth.