FAQ
Logotyp Uniwersytetu Jagiellońskiego w Krakowie

Resources and reputation in the management of universities

Data publikacji: 16.05.2016

Jagiellonian Journal of Management, Tom 2, Numer 1 (2016), s. 1 - 19

https://doi.org/10.4467/2450114XJJM.16.001.5322

Autorzy

,
Anna Dyląg
Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków
Wszystkie publikacje autora →
Piotr Jedynak
Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków
Wszystkie publikacje autora →

Tytuły

Resources and reputation in the management of universities

Abstrakt

Reputation of organizations has become an attractive subject of research, absorbing the efforts of researchers from different fields and representing a major challenge for practitioners. The concept of reputation is dynamic and ambiguous, depending on the research perspective adopted and the recipient expected. This article adopts the understanding of reputation from the perceptual perspective, i.e. perception of achievements of the organization in the eyes of its stakeholders. The reputation of universities and its importance for their development were analysed. The results of research carried out among international experts of the higher education sector showed a substantial degree of respondents’ awareness in terms of the perceived importance of reputation for the development of universities, and also contemporary recognition of reputation as a key category of organizational intangible resources. The conclusions of the research can be applied to strategic management, with a focus on a relatively new trend – reputation management.

Bibliografia

Abu Bakar, L.J., & Ahmad, H. (2010). Assessing the relationship between firm resources and product innovation performance. A resource-based view. Business Process Management Journal, 16(3), 420–435.

Andersen, J. (2011). Strategic resources and firm performance.Management Decision, 49(1), 87–98.

Azzone, G., Bertele, U., & Rangone, A. (1995). Measuring resources for supporting resource-based competition. Management Decision, 33(9), 57–62.

Bebbington, J., Larrinaga, C., & Moneva, J.M. (2008). Corporate social reporting and reputation risk management. Accounting, Auditing & Accountability Journal, 21(3), 337–361.

Castro, G.M. de, Saez, P.L., & Lopez, J.E.N. (2004). The role of corporate reputation in developing relational capital. Journal of Intellectual Capital, 56(4), 575–585.

Chaharbaghi, K., & Lynch, R. (1999). Sustainable competitive advantage: Towards a dynamic resource-based strategy. Management Decision, 37(1), 45–50.

Day, G.S., & Wensley, R. (1988). Assessing advantage: A framework for diagnosing competitive superiority. Journal of Marketing, 52(2), 1–20.

Dolphin, R.R. (2004). Corporate reputation – a value creating strategy. Corporate Governance, 4(3), 77–92.

Dowling, G. (2006). Reputation risk: It is the board’s ultimate responsibility. Journal of Business Strategy, 27(2), 59–68.

Głuszek, E. (2008). Czynniki kształtujące reputację przedsiębiorstwa. Studia i Prace Uniwersytetu Ekonomicznego w Krakowie,1(1), 365–372.

Głuszek, E. (2014). Techniki i narzędzia zarządzania ryzykiem reputacji w ramach ERM. In A. Stabryła, T. Makłus (eds.), Strategie zarządzania organizacjami w społeczeństwie informacyjnym, Encyklopedia Zarządzania. Kraków: Mfiles.pl, pp. 113–129.

Goldring, D. (2015). Reputation orientation. Improving marketing performance through corporate reputation building. Marketing Intelligence & Planning, 33(5), 784–803.

Gotsi, M., & Wilson, A.M. (2001). Corporate reputation. Corporate Communication: An International Journal, 6(1), 24–30.

Helm, S. (2007). One reputation or many? Comparing stakeholder’s perceptions of corporate reputation. Corporate Communication: An International Journal, 12(3), 238–254.

Hermes (n.d.), retrieved from: http://www.hermes-universities.eu [accessed: 12.12.2015].

Illia, L., & Balmer, J.M.T. (2012). Corporate communication and corporate marketing. Corporate Communications, 17(4), 415–433.

Jedynak, P. (2015). Enterprise resource management – New dimensions and problems. Zagadnienia Naukoznawstwa, 3(205), 273–285.

Kleiber, M. (2013). Pozycja uniwersytetów w świecie a narodowa reputacja. Gazeta Prawna, (27.08.2013), retrieved from: http://serwisy.gazetaprawna.pl/edukacja/artykuly/727786 [accessed: 12.2015].

Lemke, F., & Petersen, H.L. (2013). Teaching reputational risk management in the supply chain. Supply Chain Management: An International Journal, 18(4), 413–428.

Luoma-aho, V. (2008). Sector reputation and public organizations. International Journal of Public Sector Management, 21(5), 446–467.

Marmol, F.G., & Perez, G.M. (2011). Trust and reputation models comparison. Internet research, 21(2), 138–153.

Morecroft, J. (2002). Resource management under dynamic complexity. In J. Morecroft, R. Sanchez, A. Heene, Systems Perspectives on Resources, Capabilities and Management Processes. Oxford: Elsevier Science, pp. 19–39.

Olavarrieta, S., & Ellinger, A.E. (1997). Resource-based theory and strategic logistics research. International Journal of Physical Distribution & Logistics Management, 27(9), 559–587.

Pęksyk, M. (2014). W poszukiwaniu wartości reputacji. Zeszyty Naukowe Uniwersytetu Szczecińskiego, (804, Finanse, Rynki Finansowe, Ubezpieczenia (67)), 517–528.

Perez, A. (2015). Corporate reputation and CSR reporting to stakeholders. Gaps in the literature and future lines of research. Corporate Communication: An International Journal, 20(1), 11–29.

Resnick, J.T. (2004). Corporate reputation: Managing corporate reputation – applying rigorous measures to a key asset. Journal of Business Strategy, 25(6), 30–38.

Siano, A., Kitchen, P.J., & Confetto, M.G. (2010). Financial resources and corporate reputation. Toward common management principles for managing corporate reputation. Corporate Communication: An International Journal, 15(1), 68–82.

Skaates, M.A., & Seppänen, V. (2005). Market-oriented resource management in customer relationships. Qualitative Market Research. An International Journal, 8(1), 77–96.

Warnier, V., Weppe, X., & Lecocq, X. (2013). Extending resource-based theory: considering strategic, ordinary and junk resources. Management Decision, 51(7), 1359–1747.

Informacje

Informacje: Jagiellonian Journal of Management, Tom 2, Numer 1 (2016), s. 1 - 19

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Angielski:

Resources and reputation in the management of universities

Polski:

Resources and reputation in the management of universities

Autorzy

Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków

Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków

Publikacja: 16.05.2016

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Anna Dyląg (Autor) - 50%
Piotr Jedynak (Autor) - 50%

Korekty artykułu:

-

Języki publikacji:

Angielski

Liczba wyświetleń: 1814

Liczba pobrań: 1253

<p> Resources and reputation in the management of universities</p>