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RIS BIB ENDNOTEIndividual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers
Data publikacji: 15.07.2015
Jagiellonian Journal of Management, Tom 1, Numer 1 (2015), s. 7 - 21
https://doi.org/10.4467/2450114XJJM.15.001.3808Autorzy
Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers
The article focuses on identifying shopping intention within e-commerce and m-commerce among Polish young consumers (aged 15−24 years) and personal factors (attitude and gender) which differentiate it. Based on surveys carried out among 383 students from Kraków, the authors collected data which were statistically analysed (ANOVA). The results show a greater propensity to make a purchase by young consumers in the context of e-commerce. The intention to do shopping online (e-commerce and m-commerce) is dependent on the attitude towards these channels. Gender, on the other hand, differentiates only variables related to e-commerce.
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Informacje: Jagiellonian Journal of Management, Tom 1, Numer 1 (2015), s. 7 - 21
Typ artykułu: Oryginalny artykuł naukowy
Tytuły:
Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers
The Jagiellonian University in Kraków, Institute of Economics, Finance and Management
Publikacja: 15.07.2015
Status artykułu: Otwarte
Licencja: Żadna
Udział procentowy autorów:
Korekty artykułu:
-Języki publikacji:
AngielskiLiczba wyświetleń: 2433
Liczba pobrań: 1451