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Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Data publikacji: 15.07.2015

Jagiellonian Journal of Management, Tom 1, Numer 1 (2015), s. 7 - 21

https://doi.org/10.4467/2450114XJJM.15.001.3808

Autorzy

Małgorzata Budzanowska-Drzewiecka
The Jagiellonian University in Kraków, Institute of Economics, Finance and Management
https://orcid.org/0000-0001-6651-4037 Orcid
Wszystkie publikacje autora →

Tytuły

Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Abstrakt

The article focuses on identifying shopping intention within e-commerce and m-commerce among Polish young consumers (aged 15−24 years) and personal factors (attitude and gender) which differentiate it. Based on surveys carried out among 383 students from Kraków, the authors collected data which were statistically analysed (ANOVA). The results show a greater propensity to make a purchase by young consumers in the context of e-commerce. The intention to do shopping online (e-commerce and m-commerce) is dependent on the attitude towards these channels. Gender, on the other hand, differentiates only variables related to e-commerce.

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Informacje

Informacje: Jagiellonian Journal of Management, Tom 1, Numer 1 (2015), s. 7 - 21

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Angielski:

Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Polski:
Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Autorzy

https://orcid.org/0000-0001-6651-4037

Małgorzata Budzanowska-Drzewiecka
The Jagiellonian University in Kraków, Institute of Economics, Finance and Management
https://orcid.org/0000-0001-6651-4037 Orcid
Wszystkie publikacje autora →

The Jagiellonian University in Kraków, Institute of Economics, Finance and Management

Publikacja: 15.07.2015

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Małgorzata Budzanowska-Drzewiecka (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Angielski