FAQ

International Business and Global Economy

Intercultural competence of employees as a non-economic factor influencing competitiveness in the international market

Data publikacji: 05.02.2015

International Business and Global Economy, 2014, Tom 33, s. 543 - 554

https://doi.org/10.4467/23539496IB.13.040.2425

Autorzy

,
Anna Fornalska
Uniwersytet Gdański
ul. Bażyńskiego 1a 80-952 Gdańsk, Polska
Wszystkie publikacje autora →
Marcin Skurczyński
Uniwersytet Gdański
ul. Bażyńskiego 1a 80-952 Gdańsk, Polska
Wszystkie publikacje autora →

Abstrakt

Standardization of production, reduction of technology costs, and access to information mean that international enterprises compete not only in the fields of their ability to establish relationships with potential customers but also their understanding of the customers’ expectations arising from their cultural conditioning. Being competitive in foreign markets often requires in-depth understanding of other cultures, openness, and ability to function beyond the stereotypes. The capacity to interact effectively with people of different languages and cultural backgrounds is one of the most important skills of a salesperson or a businessperson planning to internationalize their business. Employees aware of cultural differences may substantially improve the company’s international performance. The aim of this paper is to discuss the change in the importance of non-economic factors influencing international competitiveness of companies, with particular reference to intercultural competence. To achieve this aim, the authors analysed both Polish and foreign literature, with emphasis on competitiveness theories. The following paper also presents representative techniques of assessing the above-mentioned competence.

Bibliografia


Informacje

Informacje: International Business and Global Economy, 2014, s. 543 - 554

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Angielski:

Intercultural competence of employees as a non-economic factor influencing competitiveness in the international market

Autorzy

Uniwersytet Gdański
ul. Bażyńskiego 1a 80-952 Gdańsk, Polska

Uniwersytet Gdański
ul. Bażyńskiego 1a 80-952 Gdańsk, Polska

Publikacja: 05.02.2015

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Anna Fornalska (Autor) - 50%
Marcin Skurczyński (Autor) - 50%

Korekty artykułu:

-

Języki publikacji:

Angielski

Liczba wyświetleń: 1971

Liczba pobrań: 1017