The article explores the evolution of media image of Canada’s prime minister, Justin Trudeau. In particular it takes interest in how Trudeau’s impactful use of traditional and social online media helped popularize and convey his positive portrayal to wider audiences, which at peak of Trudeau’s popularity amounted to a phenomenon called ‘Trudeaumania’. The article evaluates the effects and political implications of Trudeau’s media activity on his political career and posture, but also on the global reputation of Canada.
