Economic success of companies is related to the rate of absenteeism and the rate of fluctuation, but also to the subjective experience of the employees. During economic difficult situations, enterprises wanted and had to motivate their employees to maintain their productivity and motivation to work. Investments in work health promotion-measures resulted to be a good way to do this. Workplace health promotion turned out to be a suitable way to boost and/or maintain the motivation of employees. Authors of the article give an overview of work health promotion (WHP) in Germany (especially in small and medium enterprises) and analyze implementation strategies, costs, key-success-factors and obstacles before or during the implementation of WHP-measures.