Paulina Olechowska

The educational and promotional role of the BBC in the field of media literacy

The article proposes a reflection on the experience of British Broadcasting Corporation in promoting media literacy which is defined as “the ability to access, understand and create communications in a variety of contexts”. While discussing the issue of media literacy in Poland, one is prompted to refer to the experience of public broadcasters in countries regarded as leaders in pursuing its objectives. The BBC seems to be a natural choice due to its leading position in the digital revolution of the British media system and its public mission to promote education and reading. The article presents an overview of selected projects committed to the promotion of media literacy among various social groups. The authors seek an answer to the following questions: 1) are these projects in line with the strategy for media literacy formulated by the BBC in 2013? and 2) what conditions would need to be fulfilled if such projects were to be implemented in Poland?

Collaboration of Regional/Local Press Editors as an Example of Internationalization of the Media

One of the forms of internationalization of the print media is the collaboration of regional/ local press editors from neighboring countries. This cooperation may be analyzed from an economic or editorial point of view. It can take different forms – from the simplest ones whose degree of transnationalization/deterritorialization of coverage is low (information about the neighboring country) to those of a higher degree of internationalization (joint production and distribution of media content). The goal of this article is to present theoretical frameworks of different forms of collaboration among press editors from neighboring countries and selected examples of such collaboration in Europe.