Marcin Kłak
Zarządzanie w Kulturze, Tom 10, 2009, s. 147 - 156
The objective of the publication was to provide an answer if there is a chance to establish Hinomaru association which will unite people who would like to work on development of polish manga and anime fans community.
The first part of the work is devoted to describe what manga and anime are. The author also points out what kind of activities can be performed by fans and briefly describes community of polish fans of manga and anime.
Second part of the publication is devoted to describe the mission of Hinomaru association and to perform SWOT analysis of the organization. The mission of the association is to enhance the interests of polish manga fans in Japanese culture and also to ensure that they will become more and more well-mannered. The SWOT analysis that was performed shows that establishing Hinomaru association has a sporting chance for success. The author points out that second analysis will be needed after the association is established to make sure the development of Hinomaru association occurs.