Iryna Manczak

Public transport services are an example of important category for the implementation of key activities by the local community. These services enable the movement of residents and guests visiting destinations and provide access to city elements of the settlement. The aim of the article is to identify the reasons for using public transport services in Cracow in the group of respondents. Selected characteristics of public transport are outlined on the basis of an analysis of the published literature. Particular attention was paid to the offer of Cracow’s public transport. The study presents the results of surveys conducted by an online diagnostic survey among users of the surveyed services. The aim of the research was to identify the reasons why the respondents use Cracow’s public transport services are: the lack of a car, a travel allowance and an attractive connection network turned out to be a group of key reasons for using the analyzed services. The results indicate the need to continuously improve the level of functioning of Cracow’s public transport by: information about vehicle delays, improving the operation of ticket vending machines, and by providing a regular number of conn.

Beacon Technology Use in the Marketing Communications between Museums and People with Disabilities

The aim of this paper is to point out the directions of beacon technology use in marketing communications of museums with people with disabilities. At the outset, the museum is presented as an open institution. Then, beacon functionality is discussed that can be used in marketing communication with persons with disabilities. In the following part of the discussion, results of qualitative research are presented. To this end, interviews were conducted in selected museums that use beacon technology, followed by an analysis of applications deployed in these museums in order to adapt them to the needs of people with disabilities. On the basis of the research, the article outlines the level of utilization of the potential of applications used in marketing communication with people with disabilities and analyses the technology development trends. The presented results can be a contribution to further research and a starting point for other research topics depicting the marketing activities of museums, including those aimed at persons with disabilities.