Formed in 2004, the social networking site Facebook for more than 10 years of existence has become the most popular medium of the information society in the world. In 2010, it has already had more than 500 million users, and today more than a two and a half billion people in the world use this medium. In 2008, a Polish version of the portal started functioning. The growing interest of users of the portal has been recognised by the business world. Most companies already have their profiles on Facebook. Through the “like it” they allow their clients to take advantage of the many attractions. Through the possibility of becoming a part of the community of customers of the company, the user is informed about special offers, he is granted discounts only available through the portal, or obtains information about new products. The purpose of this article is to verify the claim, and
that with the increasing popularity of Facebook is growing importance as a source of economic
and marketing portal. Research methods will be used in the article, based on an analysis of avail-
able statistical data and literature.
