Curator Economy w Chinach – odpowiedź na specyfikę rynku czy zapowiedź nadchodzących zmian w światowym handlu elektronicznym?

Marceli  Hązła

Curator Economy w Chinach – odpowiedź na specyfikę rynku czy zapowiedź nadchodzących zmian w światowym handlu elektronicznym?

Publication date: 29.08.2022

Gdansk Journal of East Asian Studies, 2022, Issue 21, pp. 95 - 112

https://doi.org/10.4467/23538724GS.22.024.16140

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Curator Economy w Chinach – odpowiedź na specyfikę rynku czy zapowiedź nadchodzących zmian w światowym handlu elektronicznym?

Abstract

Until recently, online curation was mainly associated with the creative industries and digital products, but, nowadays, in China, one can observe a trend of expanding its scope also to the most popular product groups of e-commerce, such as cosmetics, apparel or food. A review of the most important technological, economic and cultural trends shows that while the Middle Kingdom has had extremely favourable conditions for the curator economy to flourish, in the near future it may start spreading to the rest of the world. Curating activities that reduce the choice overload, induce additional reflection before buying products, and make consumers less susceptible to the marketing messages, could be an important element in the developed countries’ pursuit towards sustainability.

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Information

Information: Gdansk Journal of East Asian Studies, 2022, Issue 21, pp. 95 - 112

DOI: https://doi.org/10.4467/23538724GS.22.024.16140

Article type: Original article

Titles:

Polish:

Curator Economy w Chinach – odpowiedź na specyfikę rynku czy zapowiedź nadchodzących zmian w światowym handlu elektronicznym?

English:

China’s Curator Economy. A market-specific response or a harbinger of upcoming changes in global e-commerce?

Authors

Marceli Hązła

https://orcid.org/0000-0003-0681-5668

Poznań University of Economics and Business
al. Niepodległości 10 61-875 Poznań, Poland

Published at: 29.08.2022

Article status: Open

Licence: CC BY

Percentage share of authors:

Marceli Hązła (Author) - 100%

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Publication languages:

Polish

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<p> China’s Curator Economy. A market-specific response or a harbinger of upcoming changes in global e-commerce?</p>

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