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Синтаксис гибридов: есть ли закономерность в сосуществовании вербальных и невербальных элементов поликодовых текстов?

Data publikacji: 2019

Język i metoda, 2019, 6, s. 69 - 79

Autorzy

Marina W. Zagidullina
Chelyabinsk State University, Chelyabinsk, Russia
https://orcid.org/0000-0002-4799-1230 Orcid
Wszystkie publikacje autora →

Tytuły

Синтаксис гибридов: есть ли закономерность в сосуществовании вербальных и невербальных элементов поликодовых текстов?

Abstrakt

The aim of this article is to analyze the interaction of verbal and figurative elements in mass communication in order to reveal the regularities of the syntax of such utterances.
The study was based on the intersection of mass communication theories related to the phenomenon of selective attention on the one hand and the semiotic-linguistic approach to communication on the other. The first approach allows to confi rm the representativeness of the material selected for the study, the second one develops a methodology for the structural analysis of this verbal and non-verbal material.
Two research questions were raised in the paper: 1) Is the image increasingly replacing the verbal elements of communication? 2) What are the principles of the syntactic organization of polycode statements in a modern communicative situation? The first question requests the consideration of verbal-non-verbal hybrids in the statistically-dynamic aspect, the second one involves the semiotic-linguistic aspect (thus, the research is carried out at the intersection of the methods of media research and linguistics).

Bibliografia

Pobierz bibliografię

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Informacje

Informacje: Język i metoda, 2019, 6, s. 69 - 79

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Rosyjski:

Синтаксис гибридов: есть ли закономерность в сосуществовании вербальных и невербальных элементов поликодовых текстов?

Autorzy

https://orcid.org/0000-0002-4799-1230

Marina W. Zagidullina
Chelyabinsk State University, Chelyabinsk, Russia
https://orcid.org/0000-0002-4799-1230 Orcid
Wszystkie publikacje autora →

Chelyabinsk State University, Chelyabinsk, Russia

Publikacja: 2019

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Marina W. Zagidullina (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Rosyjski

Liczba wyświetleń: 1245

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