Background. This article focuses on the issues of competitiveness in non-public universities.
Research aims. The aim of this paper is to demonstrate the specific nature of non-public universities’ operations. Moreover the purpose is to attempt to theoretically locate the strategies employed by schools of higher education within the context of the challenges posed by the existing market reality.
Method. The theoretical analysis has been conducted in line with the emergence of new trends in strategic management.
Key findings. Cooperation with the best universities abroad and in the country is highly recommended in order to enable achieving competitive advantage, which can be gained mainly due to sharing experiences and joint teaching modules, research and conferences. Increased competition and difficult situation on the market diminish the chances for growth and development for the non-public universities. Only to the best ones can resist – those with high intellectual capacities, excellent image, most useful offer and collaborating with other universities and enterprises.

Background. This article focuses on the issues of competitiveness in non-public universities.
Research aims. The aim of this paper is to demonstrate the specific nature of non-public universities’ operations. Moreover the purpose is to attempt to theoretically locate the strategies employed by schools of higher education within the context of the challenges posed by the existing market reality.
Method. The theoretical analysis has been conducted in line with the emergence of new trends in strategic management.
Key findings. Cooperation with the best universities abroad and in the country is highly recommended in order to enable achieving competitive advantage, which can be gained mainly due to sharing experiences and joint teaching modules, research and conferences. Increased competition and difficult situation on the market diminish the chances for growth and development for the non-public universities. Only to the best ones can resist – those with high intellectual capacities, excellent image, most useful offer and collaborating with other universities and enterprises.