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International Business and Global Economy

Lessons to be drawn from the world financial crisis. Marx, Keynes, or Minsky? Who tells us the real story

Data publikacji: 05.02.2015

International Business and Global Economy, 2014, Tom 33, s. 623 - 634

https://doi.org/10.4467/23539496IB.13.046.2431

Autorzy

,
Detlev Ehrig
University of Bremen
Wszystkie publikacje autora →
Uwe Staroske
University of Bremen
Wszystkie publikacje autora →

Abstrakt

Customer loyalty is of great significance to any company, because it is the loyal clients who allow the business to generate stable income. The matter of customer loyalty has been the object of scrutiny for scientists, marketing specialists, and promoters of other beliefs for some time already. It has seen diversification of theories and spiral development, thereby drawing in ever new elements, including the issue of electronic environment, which provides a broad range of possibilities for establishing circles of loyal clients. The objective of the article is to determine and analyse the factors which affect the attraction and retention of loyal customers by the means of electronic environment and electronic marketing activities. The authors employed quantitative and qualitative research methods: grouping, analyses, statistical methods, etc. The theoretical and methodological framework of the article is formed of scientific studies and publications, publications in mass media, and professional literature, as well as the statistical information from official sources and the information obtained as a result of the authors’ researches.

Bibliografia


Informacje

Informacje: International Business and Global Economy, 2014, s. 623 - 634

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Angielski:

Lessons to be drawn from the world financial crisis. Marx, Keynes, or Minsky? Who tells us the real story

Autorzy

University of Bremen

University of Bremen

Publikacja: 05.02.2015

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Detlev Ehrig (Autor) - 50%
Uwe Staroske (Autor) - 50%

Korekty artykułu:

-

Języki publikacji:

Angielski

Liczba wyświetleń: 1658

Liczba pobrań: 974