Yuliya Laptsenak
Zoon Politikon, 14/2023, 2023, s. 96 - 122
https://doi.org/10.4467/2543408XZOP.23.003.18347The article explores the influence of social media on everyday life through the lenses of the sociology of everyday life and symbolic interactionism. The increased social media consumption in post-pandemic society has become a trending topic – both in media and academia. Not only a consequence of COVID-19 restrictions, but also an example of omnipresent megatrend of digitalisation, social media use is on the rise across the globe, getting more and more account users every year. It is one of the most fast-growing technologies of the XXI century, now representing an attractive USD 39.7 billion market size, where careers in social media got into CNN’s ranking of 100 Best Jobs in America. Thus, social media represents a definite research interest for a sociologist, as basically, a great deal of interactions in society happen online nowadays.