Wojciech Maguś
Zeszyty Prasoznawcze, Tom 62, Numer 4 (240), 2019, s. 63 - 93
https://doi.org/10.4467/22996362PZ.19.045.11049Twitter as a Tool for Dialogue Between Political Leaders and Their Environment
The aim of this article is to evaluate the communication effectiveness of political leaders on Twitter. The subject of the analysis was the activity of Władysław Kosiniak-Kamysz, Katarzyna Lubnauer, Mateusz Morawiecki, Grzegorz Schetyna and Stanisław Tyszka in the period from 1 September to 30 November 2018. This period allowed us to capture the specific use of Twitter during the local government elections campaign and during the pre-campaign before the elections in 2019. The article is based on quantitative and qualitative analyses. The paper is an attempt to answer how much political leaders use this medium as a tool for dialogue.
Wojciech Maguś
Zarządzanie Mediami, Tom 9, Numer 3, 2021, s. 507 - 533
https://doi.org/10.4467/23540214ZM.21.027.13758Twitter as an Image Management Tool
Twitter is becoming an increasingly popular tool used for political communication, especially in election campaigns. It is also an important element of image creation. Due to its functionalities, it allows for quick, low-cost reaching of recipients. As part of the article, over 130,000 entries from the period of the 2019 European Parliament election campaign in Poland were subject to quantitative analysis. The activity of 397 people running from six national election committees was analyzed. Every second candidate applying for a mandate as an MEP used this service. The article is an attempt to answer whether and to what extent popularity on Twitter translated into the electoral result.