Sylwia Bąk

Risk Management Objectives in Polish Enterprises in the Media Sector Listed on the Warsaw Stock Exchange

Risk management is an extremely important domain of management, conditioning the develop­ment of enterprises and business continuity, as well as developing and maintaining a competitive position. The main purpose of this text is to identify and categorize the risk management objec­tives adopted in Polish enterprises in the media sector listed on the Warsaw Stock Exchange (WSE). The aim of empirical research was achieved through the use of triangulation of research meth­ods. The following methods were used in the research process: the method of analyzing the con­tent of source documents of the studied group of enterprises, the logic classification method and the comparative method. The main research findings indicate that: the overriding goal of risk man­agement in the surveyed companies formulating them in a hierarchical system is in most cases en­suring compliance with the applicable requirements of external and internal origin, and the specif­ic objectives (being components of the overarching goal) are mainly determined by the specificity of the media sector. The obtained research results refer to both the theory and practice of risk manage­ment among enterprises representing the media sector and may serve as a source of knowledge for the stakeholders of companies being listed entities, which constitutes the added value of this work.

JEL: D81, G32, L82.

Risk management currently determines the probability of survival and development of enterpris­es. The main aim of this article is to attempt to map the risk profile of Polish companies in the me­dia sector listed on the Warsaw Stock Exchange (WSE) based on the categorization of risk fac­tors identified by them. Empirical research was carried out on a sample of 15 companies listed on this Stock Exchange. The goal of empirical research was achieved through triangulation of re­search methods and techniques. The main method used in the research procedure was content anal­ysis of source documents of the examined group of enterprises, mainly: annual reports (financial statements, management board reports), capital adequacy reports and other information published mandatory by WSE listed entities. The logical classification method and the comparative method in the closed comparison variant were also used. The main research findings indicate that the risk pro­file of the enterprises studied shows characteristics specific to the media sector that they represent.