Róża Zuzanna Różańska
Zarządzanie Mediami, Tom 4, Numer 1, 2016, s. 39 - 54
https://doi.org/10.4467/23540214ZM.15.004.5214
Technological innovations are becoming a truly global phenomenon in the course of the twentieth first century. The article draws attention to the issue of sponsorship of two innovative projects dedicated to classical music – The Met Live in HD movie-theatre transmissions and Digital Concert Hall concerts on demand. The text shows how NGOs and commercial companies have been supporting the projects. The analysis includes all supporters. These are, respectively, Bloomberg, Toll Brothers and The Neubauer Family Foundation for The Met, and Sony and Deutsche Bank for Berliner Philharmoniker. Case study was chosen as the research method. The analysis revealed flexibility between the patterns of sponsorship and patronage, as well as absence of CSR term within campanies’ self-descriptions, except Deutsche Bank case.
Róża Zuzanna Różańska
Zarządzanie Publiczne, Numer 2 (34), 2016, s. 135 - 144
https://doi.org/10.4467/20843968ZP.16.011.5174Broadcast opera in the context of cultural policy
In the era of globalization and rapid technological progress the presence of new technologies in performances of classical music is slowly becoming the norm. The leading musical institutions offer broadcast performances to cinemas, affecting the opera houses. Consumers gain access to a new range of services, yet at the same time they are forced to adopt new attitudes towards the services provided by traditional institutions, which effects national cultural policy.
This paper presents the results of polls conducted in the UK and Poland in 2014 and 2015. The purpose of this article is to draw attention to the problem of perception of the quality and repertoire of local opera houses in relation to broadcast operas as a key factor for shaping cultural policy in Poland.