Rafał Kuś
Zarządzanie Mediami, Tom 10, Numer 3, 2022, s. 177 - 177
https://doi.org/10.4467/23540214ZM.22.012.17295Rafał Kuś
Zeszyty Prasoznawcze, Tom 63, Numer 1 (241), 2020, s. 97 - 113
https://doi.org/10.4467/22996362PZ.20.007.11515This paper is an attempt to answer the question about how missionary cultural programming duties are carried out by the American National Public Radio (NPR). For almost fifty years, NPR has been an alternative to the programming of commercial radio broadcasters, filling the gaps present in their schedules. But do listeners in the United States still need the American public radio today, in the times of an abundance of digital audio broadcasters? This article, focused on NPR literary broadcasts, and on the WAMC network’s “The Book Show” in particular, was based on intensive interviews, conducted with employees of public media institutions in Upstate New York during the spring of 2019, and content analysis of radio broadcasts. Results of the study indicate that American public broadcasters do play a significant role in the promotion of reading.
Rafał Kuś
Zarządzanie Mediami, Tom 8, Numer 4, 2020, s. 391 - 405
https://doi.org/10.4467/23540214ZM.20.041.12645This paper is an attempt to analyze the patterns of the 45th President’s use of Twitter for promoting his political agenda. Donald J. Trump used to “tweet” often even before entering politics; in the White House it is his primary instrument of contact with the U.S. society, bypassing the established media channels. A special emphasis was put on the rhetorical characteristics of Trump’s social media communications as well as the identity-building aspect of his Twitter oratory. The research was conducted with the use of the method of quantitative content analysis. Obtained results point out to the Republican as an unconventional political player, employing the possibilities offered by new media in an original yet effective manner.
Rafał Kuś
Zeszyty Prasoznawcze, Tom 64, Numer 4 (248), 2021, s. 117 - 119
https://doi.org/10.4467/22996362PZ.21.023.14292Nancy Snow, Nicholas J. Cull (eds.): Routledge Handbook of Public Diplomacy. Routledge 2020, 528 pp.
Rafał Kuś
Zeszyty Prasoznawcze, Tom 65, Numer 3 (251), 2022, s. 97 - 98
https://doi.org/10.4467/22996362PZ.22.029.15956