The paper is based on the observation of the phenomenon of yugo- and titonostalgia in the Croatian mass culture, which, combined with the policy of infotainments resulted in a highly interesting way of presenting Josip Broz-Tito in the daily newspaper “24 Sata”.
The picture of Marshal Tito that is emerging from published articles, is positive in general. One will not find a critical analysis of his achievements or commentaries on the controversial points of his governments, as the tabloid focuses on gossips and anegdotes from his highly interesting life. According to the profile of the newspaper, most of the articles refers to his amorous conquests, love life, luxury and great wealth. A large part of them are also his newly disclosed secrets the public had no clue about, but those also do not apply to the sphere of serious politics, but rather give another sneak-peak into marshal’s private area. This image, although rather positive, sometimes even proud, is really shallow, one-sided, commoditized, and aims to attract a common reader.
