This article presents the results of a simulation study of an augmented reality system and its influence on the user’s perception and reaction time. An automotive head-up display was chosen to conduct this research. It was assumed that the configuration of the GUI influences the perception and response time of the user of the augmented reality system. The perception of the driver was tested by using an eye-tracking device with accompanying software. The optimal graphical user interface (GUI) was developed as a result of the research.
