Jarosław W. Przybytniowski
Jagiellonian Journal of Management, Numer 3 (2017), Tom 3, s. 177-194
https://doi.org/10.4467/2450114XJJM.17.012.9563Jarosław W. Przybytniowski
Jagiellonian Journal of Management, Numer 2 (2017), Tom 3, s. 107-121
https://doi.org/10.4467/2450114XJJM.17.008.7738The purpose of the study is to analyse the importance of insurance knowledge as one of the main determinants of changes in the insurance awareness of young people entering professional life in the decision-making process of selecting insurance coverage in the business insurance sector. Bearing in mind the above research purpose, it has been assumed that The insurance knowledge of individual customers entering professional life forces the increase in the awareness related to activities connected with ensuring the safety of the customers of insurance companies when choosing the insurance coverage option. Data were collected with the use of questionnaire surveys.
Both subject literature and empirical research have confirmed the hypothesis that highlights the role of insurance knowledge in raising the awareness of young people entering professional life.