The article addresses ways in which the Ukrainian protests of late 2013 and early 2014 have been covered in mass media. The author focuses, in particular, on the analysis of media-related provocations by identifying and interpreting them in terms of the current concepts and theories such as Infotainment, Social Responsibility, and Pseudo-Events. The article examines ways in which orchestrated events – more often than not, visually catchy and captivating – are launched, i.e. introduced into information space. It also argues a proposition that, as a result of a media event thus staged, political attitudes and entire policies can be adjusted through a shift in public opinion both inside and outside a country.
