ejournals

Informacje

https://orcid.org/0000-0003-3474-3286

Afiliacja

Uniwersytet Ekonomiczny w Krakowie, Kraków, Polska

Artykuły

Sortowanie:

Autor

Real time marketing jako forma promocji na przykładzie marek IKEA oraz Żywiec

Angelika Czajkowska

Zarządzanie Mediami, Tom 8, Numer 3, 2020, s. 303-321

https://doi.org/10.4467/23540214ZM.20.037.12055

Real Time Marketing as a Form of Promotion on the Example of the IKEA and Żywiec Brands

Real-time marketing is a phenomenon that is increasingly used in marketing activities of companies. Brands strive to establish and maintain close relations with their target group by referring to many issues, including popular natural phenomena or pop culture. In this article, the author analyzes real-time marketing activities of the IKEA and Żywiec brands on the social networking site called Facebook in the years 2014–2019. The aim of the study was a comparative analysis of published posts in terms of their graphic layout, shared messages as well as descriptions. The author also presented issues that were used by Żywiec and IKEA to implement real-time marketing activities.

PDF

Czytaj więcej

Autor

Transhumanizm – przyszłość czy zagłada naszej cywilizacji?

Angelika Czajkowska

Zarządzanie Mediami, Tom 6, Numer 2, 2018, s. 173-183

https://doi.org/10.4467/23540214ZM.18.012.9076

Transhumanism has a great influence on the evolution of our society. It is defined as an ideology that perceives constant changes in a human being over the years. They are determined mainly by the unavoidable development of technology affecting i.a. creation of the first cyborgs or postmen. Transhumanism is also perceived in the use of various prostheses or implants as well as in wearable technologies and 3D printing. The aim of the study is to present the concept of transhumanism and its development, as well as to get to know the opinions of both scientists and respondents about this phenomenon. Their answers are not unambiguous, therefore in this article the author will strive to answer the question whether transhumanism is the future or perhaps the destruction of our civilization. The researcher used both qualitative data (analysis of existing data) and quantitative data (conducting a survey among respondents).

PDF

Czytaj więcej