In this article the author indicates the necessity of application of transmedia perspective in mediatization research. He understands mediatization research as a kind of analysis that investigates
the interrelation between the change of media and communication on the one hand and culture and society on the other, refl ecting the transforming role of media within this interrelation. The author emphasises that the idea of communicative fi gurations makes a mediatization research in a transmedia perspective possible. Communicative figurations are patterns of processes of communicative interweaving that exist across various media and have a “frame” that orients communicative action and therefore the sense-making practices of this figuration.
