Jagiellonian University in Kraków Children as recipients of marketing communication on the Internet Budzanowska-Drzewiecka Małgorzata author The Jagiellonian University in Kraków, Institute of Economics, Finance and Management Correspondence to: Małgorzata Budzanowska-Drzewiecka m.budzanowska-drzewiecka@uj.edu.pl 18 03 2016 Issue 4 (2015) Volume 1 253 273 Copyright © 2016 2016 <div id="cke_pastebin">Due to the ease of access to the Internet, children more often become the recipients of the content placed therein. They are a specific group of Internet users due to their development conditions, which in contact with persuasive content, often not directly addressed to them, raises doubt. The importance of development conditions was often analysed in relation to the understanding and the child’s response to the content placed in traditional media. The development of the advertising market makes it necessary to update knowledge in this area. 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