%0 Journal Article
%T Budowanie wizerunku jednostki terytorialnej na przykładzie województwa śląskiego
%A Dewalska-Opitek, Anna
%J Public Management
%V 2010
%N Issue 4 (12)
%P 83-98
%K image, regional attractiveness, campaigns, marketing actions
%@ 1896-0200
%D 2010
%U https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/budowanie-wizerunku-jednostki-terytorialnej-na-przykladzie-wojewodztwa-slaskiego
%X 
	Due to the processing competition, territorial units need to create their image of an attractive place. A region advanced in building a strong, adventurous image is the Silesian Voivodeship. This paper presents the Silesian image planned by the regional authority as well as marketing actions which enable to achieve the strategic goal.