@article{ff530f41-ec8a-4e03-a6ae-32450d436c21,
author = {Anna Dewalska-Opitek},
title = {Budowanie wizerunku jednostki terytorialnej na przykładzie województwa śląskiego},
journal = {Public Management},
volume = {2010},
number = {Issue 4 (12)},
year = {2010},
issn = {1896-0200},
pages = {83-98},keywords = {image; regional attractiveness; campaigns; marketing actions},
abstract = {Due to the processing competition, territorial units need to create their image of an attractive place. A region advanced in building a strong, adventurous image is the Silesian Voivodeship. This paper presents the Silesian image planned by the regional authority as well as marketing actions which enable to achieve the strategic goal.},
doi = {},
url = {https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/budowanie-wizerunku-jednostki-terytorialnej-na-przykladzie-wojewodztwa-slaskiego}
}