TY - JOUR
TI - Polish Program Television After Digital Conversion
AU - Mielczarek, Tomasz
TI - Polish Program Television After Digital Conversion
AB - 
	The aim of this article is to analyze the basic transformations that have taken place in Polish television after the digital conversion. The article is of a synthetic and review character; it uses an informative-descriptive method. The author believes that the decommissioning of analogue TV transmitters in Poland has accelerated the reconfiguration of the broadcasting market and its programming. This process was intensified by changes in the methods of social communication, which often took on a network character. Referring to sociological research, the author believes that watching television depends on various demographic characteristics but mainly on age. Young viewers primarily use streaming platforms. They watch not only television series and feature films made by professionals but also amateur works available (e.g. YouTube). Older viewers prefer linear programming. They pay attention especially to television sagas and news programs, and their needs are probably best met by state television. Broadcasters try to remain in business in two ways. First of all, they expand their offer and introduce to the market more and more specialized programs addressed to the ever narrowing groups of recipients. Secondly, they launch their own streaming platforms to try to attract new viewers.
VL - 2021
IS - Volume 64, Issue 4 (248)
PY - 2021
SN - 0555-0025
C1 - 2299-6362
SP - 11
EP - 24
DO - 10.4467/22996362PZ.21.023.14286
UR - https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/polska-telewizja-programowa-po-konwersji-cyfrowej
KW - linear television
KW - program television
KW - digital conversion
KW - streaming platforms
KW - viewership