%0 Journal Article %T Multiplexes – new possibilites (but are they taken advantage of?) %A Nowak, Paweł %J Media Research Issues %V 2018 %R 10.4467/22996362PZ.18.025.10127 %N Volume 61, Issue 3 (235) %P 404-428 %K DTT, new media, digital television, DVB-T, digitalisation %@ 0555-0025 %D 2018 %U https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/multipleksy-nowe-ale-czy-wykorzystane-mozliwosci %X The article describes digital television transition in Poland, which was a revolution for broadcasters  and viewers. The analysis of the transition process covers the years 1997–2018. There were described the most important facts and events accompanying the digitization and actions of various media market players in Poland, which influenced the course of the process. Legal and technological aspects related to the implementation of the new terrestrial emission method were mentioned. Author in an easy way described the mechanism of multiplexes functioning and the services that are provided in digital terrestrial television. The article is also a preliminary summary as well as an attempt to compare taken and lost chances that the Polish media market faced due to digital television transition.