TY - JOUR TI - Kinematics and Dynamics of Information in Media Sphere AU - Pietrzak, Henryk TI - Kinematics and Dynamics of Information in Media Sphere AB - In humanities and natural sciences, the media sphere is treated as a complex, abstract object used for describing the processes of media-based social communication. The concept is objectified and can be encountered in terminology employed in such fields as sociology, psychology, information technologies, cybernetics, the Internet, study of information society, as well as sciences of market economy, study of law and even organizational learning. Generally speaking the media sphere is a social sub-sphere and comprises the following sets of elements: media, information items, associations, senders and recipients. Each of these groups is time-dependent and changes significantly in a fractal-like manner. In this sense, we can talk about kinematics of this sphere and compare it to methodology issues connected with the area of physics. What is more, elements of the media sphere are affected by external factors. Therefore, it is possible to investigate the dynamics of the media sphere. VL - 2013 IS - Volume 14, Issue 4 PY - 2013 SN - 1896-8201 C1 - 2084-3976 SP - 397 EP - 410 DO - 10.4467/20843976ZK.13.032.1591 UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/kinematics-and-dynamics-of-information-in-media-sphere KW - Media sphere KW - kinematics of information KW - dynamics of information KW - vector representation of information KW - associating information KW - generating information in media