TY - JOUR
TI - The quality of the official authority and the general election – marketing presentation
AU - Lenik, Piotr
TI - The quality of the official authority and the general election – marketing presentation
AB - 
	In the article was paid attention to connections between the general election and the quality of official authority. Here was discussed a specificity of the instrumentation of election marketing in context 4P model, a systematics of election taking place in our country, as well as issues of the participation of the society in the general election on various rungs of the authority.
VL - 2013
IS - Issue 3 (23)
PY - 2013
SN - 1896-0200
C1 - 2084-3968
SP - 299
EP - 308
DO - 10.4467/20843968ZP.13.024.1424
UR - https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/jakosc-wladzy-publicznej-a-wybory-powszechne-ujecie-marketingowe
KW - election marketing
KW - marketing-mix
KW - offi cial authority
KW - election