%0 Journal Article
%T The quality of the official authority and the general election – marketing presentation
%A Lenik, Piotr
%J Public Management
%V 2013
%R 10.4467/20843968ZP.13.024.1424
%N Issue 3 (23)
%P 299-308
%K election marketing, marketing-mix, offi cial authority, election
%@ 1896-0200
%D 2013
%U https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/jakosc-wladzy-publicznej-a-wybory-powszechne-ujecie-marketingowe
%X 
	In the article was paid attention to connections between the general election and the quality of official authority. Here was discussed a specificity of the instrumentation of election marketing in context 4P model, a systematics of election taking place in our country, as well as issues of the participation of the society in the general election on various rungs of the authority.