@article{efcb414c-e693-4c4e-8c29-bf67bf95437f,
author = {Piotr  Lenik},
title = {The quality of the official authority and the general election – marketing presentation},
journal = {Public Management},
volume = {2013},
number = {Issue 3 (23)},
year = {2013},
issn = {1896-0200},
pages = {299-308},keywords = {election marketing; marketing-mix; offi cial authority; election},
abstract = {In the article was paid attention to connections between the general election and the quality of official authority. Here was discussed a specificity of the instrumentation of election marketing in context 4P model, a systematics of election taking place in our country, as well as issues of the participation of the society in the general election on various rungs of the authority.},
doi = {10.4467/20843968ZP.13.024.1424},
url = {https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/jakosc-wladzy-publicznej-a-wybory-powszechne-ujecie-marketingowe}
}