TY - JOUR
TI - OPPOSITIONAL STANCE AND FOOTING SHIFTS IN RESPONSES TO CUSTOMER COMPLAINTS ON TRIPADVISOR
AU - Hopkinson, Christopher
TI - OPPOSITIONAL STANCE AND FOOTING SHIFTS IN RESPONSES TO CUSTOMER COMPLAINTS ON TRIPADVISOR
AB - 
	This paper reports on the results of a sociopragmatic study of restaurant-owners’ public responses to negative customer reviews posted on TripAdvisor. Responses to customer complaints are typically apologetic, taking a deferential stance towards the customer. This study focuses on responses which shift away from this default position and take an explicitly oppositional stance. Drawing on Goffman’s concept of footing and informed by sociopragmatic theories of facework and relational work, I explore the discursive mechanisms and linguistic resources by which restaurant-owners manipulate the footings which underlie their responses to complaints – with a particular focus on radical reframings of the participants’ status and roles (the customer may be publicly denigrated or mocked). Such practices reflect the dynamic, fluid nature of a genre that may at first sight appear to be highly conventional in nature.
VL - 2018
IS - Volume 135, Issue 1
PY - 2018
SN - 1897-1059
C1 - 2083-4624
SP - 15
EP - 27
DO - 10.4467/20834624SL.18.002.8162
UR - https://ejournals.eu/en/journal/studia-linguistica-uic/article/oppositional-stance-and-footing-shifts-in-responses-to-customer-complaints-on-tripadvisor
KW - facework
KW - footing
KW - relational work
KW - stance
KW - TripAdvisor