TY - JOUR
TI - Chinese video game market as an opportunity for Polish game producers
AU - Bieliński, Tomasz
TI - Chinese video game market as an opportunity for Polish game producers
AB - The aim of the article was to verify if Chinese game market can be attractive for Polish game producers, and which part of this market is the most promising and gives the biggest growth opportunities. The second goal was to identify major barriers to entry on the Chinese game market, and to find out if this obstacles can be overcome. Analysis of the growth of the Internet access and penetration ratio has shown that online game market in China has a potential to become the biggest in the world. Video game market research has shown that not only its growth potential is extraordinary, but it is already second largest in the world. Further analysis helped to establish that it is online and mobile game market that is the most promising for Polish game developers. Several barriers to entry were identified, but none of them is too problematic to stop game producers from expansion to Chinese online and mobile game market.
VL - 2013
IS - Volume 32
PY - 2013
SN - 2300-6102
C1 - 2353-9496
SP - 25
EP - 39
DO - 10.4467/23539496IB.13.002.2638
UR - https://ejournals.eu/en/journal/ibage/article/chinese-video-game-market-as-an-opportunity-for-polish-game-producers
KW - mobile games
KW - internet
KW - barriers of entry
KW - China
KW - video games
KW - online games