%0 Journal Article
%T Quality of journalism – a gamification perspective
%A Dąbała, Jacek
%J Media Research Issues
%V 2015
%R 10.4467/2299-6362PZ.15.055.4294
%N Volume 58, Issue 4 (224)
%P 829-838
%K quality of journalism, gamification, enterprise gamification, media, innovation, creativity, journalists, digital technologies, audiovisiality, television, education, profits, business
%@ 0555-0025
%D 2016
%U https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/jakosc-dziennikarstwa-w-perspektywie-grywalizacyjnej
%X 
	For the first time in contemporary media studies, the article presents how gamification targeted at business and quality profits may generate loss since it does not draw a line between journalistic and enterprise thinking. As a result, two thinking styles create ‘nobody’s land’, which professionally cultivated, may shape the quality of programmes and boost financial profits. Phenomenological and structural methods were used to analyze this process. The author argues that the modified perception of gamification may enhance the economic and more substantive chance for journalism.