TY - JOUR
TI - Necromarketing of cultural product in the auction portal Alle gro .pl . The cases of Violetta Villas and Irena Jarocka
AU - Laberschek, Marcin
TI - Necromarketing of cultural product in the auction portal Alle gro .pl . The cases of Violetta Villas and Irena Jarocka
AB - 
	Necromarketing perceived as any activity of an organization, which uses human death to achieve its own aims, demonstrates two features: willfulness and extravagance.
	The following paper „Necromarketing of cultural product in the auction portal Allegro.pl. The cases of Violetta Villas and Irena Jarocka” delineates the theoretical spheres of necromarketing activity, focusing nonetheless on how it is used by salesmen from Allegro.pl portal with the aim of intensifying the sales of cultural products.
	For some salesmen the death of Violetta Villas in December 2011 and Irena Jarocka in January 2012 became an occasion to achieve extra profits, especially financial ones. This paper presents an array of arguments which confirm the assumption that certain salesmen conduct willful necromarketing activities and that such behavior is by no means exceptional.
	 
VL - 2012
IS - Volume 13, Issue 2
PY - 2012
SN - 1896-8201
C1 - 2084-3976
SP - 139
EP - 152
DO - 10.4467/20843976ZK.12.007.0621
UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/nekromarketing-towarow-kultury-w-serwisie-aukcyjnym-allegro-pl-przypadki-violetty-villas-i-ireny-jarockiej
KW - necromarketing
KW - necromarketing in the culture
KW - cultural product
KW - necromarketing of cultural products
KW - selling of cultural products
KW - cultural marketing