@article{df515d52-be34-489c-95c2-275de821e41a,
author = {Anita Proszowska},
title = {Coopetition in the Operating of the Trade Fairs Market},
journal = {International Journal of Contemporary Management},
volume = {2018},
number = {Issue 17(1)},
year = {2018},
issn = {2449-8920},
pages = {217-232},keywords = {trade fairs; coopetition; exhibitors; cooperation; trade fairs market},
abstract = {Background. Polish trade fairs organizers are looking for new methods to optimize achieved results and more effective methods of development. Coopetition as a management strategy is used in many areas of the economy. Enterprises applying this strategy achieve better financial performance, and are able to more flexibly respond to market changes. Therefore, the question whether it is possible to apply the coopetition strategy on the Polish exhibition market becomes appropriate today.

	Research aims. The aim of this paper is to assess the legitimacy of applying the coopetition strategy on the trade fairs market in Poland and to identify potential areas of cooperation between the trade fairs organizers as part of this strategy.

	Methodology. The research took the form of a case study of selected trade fairs organizers, during which analyses the content posted about them on the Internet and other secondary information about their activities. 

	Key findings. In the research process the group of the trade fairs organizers performing a vital role on the Polish exhibition market was extracted. It was found that there are potential areas of coopetition on the trade fairs market and it is reasonable for organizers of trade fairs to look for opportunities to cooperate with one another. Coopetition should help pay attention to trends that appear on the trade fairs market and allow early adaptation to them. This will give the organizers the chance to increase the competitive advantage of companies outside the agreement. Analysis results of cooperation between organizers of trade fairs should help identify activities that will be satisfactory for all partners of the agreement.},
doi = {10.4467/24498939IJCM.18.012.8391},
url = {https://ejournals.eu/en/journal/international-journal-of-contemporary-management/article/coopetition-in-the-operating-of-the-trade-fairs-market}
}