%0 Journal Article %T Лингвопрагматические аспекты словотворчества в современных российских масс-медиа %A Raciburskaja, Larisa Viktorovna %A Toropkina, Valentina Aleksandrovna %J Language and Method %V 2019 %N 6 %P 155-162 %K linguo-pragmatics, media language, word-formation neologisms, expressiveness, language game %@ 2299-5668 %D 2019 %U https://ejournals.eu/en/journal/jezyk-i-metoda/article/lingvopragmaticheskie-aspekty-slovotvorchestva-v-sovremennykh-rossiiskikh-mass-media %X The article deals with linguistic and pragmatic features of the use of word-formative neologisms in the texts of modern Russian media. It presents an analysis of the infl uential specifi city of word-formative neologisms created by the usual (affi xation, affi xoidation) and unusual (hybridization, substitutive word-formation, graph-subdivision) methods of word formation.