TY - JOUR
TI - The profiles of politicians in luxury magazines addressed to women in Poland in 1989–2018. Comparative analysis
AU - Dąbrowska-Cendrowska, Olga
TI - The profiles of politicians in luxury magazines addressed to women in Poland in 1989–2018. Comparative analysis
AB - 
	Women’s press, as the element of Polish media system, was analysed by representatives of various field studies. They focused on both its content, formal features, ownership issues, definition problems and internal subsegmentation. This research is an attempt to fill the gap in the studies of women’s press content. For this reason, the main goal of this presentation is to analyse the profiles of politicians in luxury magazines in years 1990–2019. The research sample was chosen deliberately. It consists of 10 magazines. Eight of them belong to companies with foreign capitals (German – 5, Swiss – 3) and two belong to Polish ones. This means that nationality of the publishers, as an important element shaping women’s press market, was taken into consideration

	Specific research goals: the dynamics of changes in the way politicians’ profiles were presented, dominant characters, quantitative relations between the profiles of Polish and foreign politicians, quantitative analysis of politicians gender and age.
VL - 2019
IS - Issue 2 (7) 2019
PY - 2019
SN - 2451-1986
C1 - 2544-2554
SP - 113
EP - 128
DO - 10.4467/25442554.MBK.19.023.11587
UR - https://ejournals.eu/en/journal/media-biznes-kultura/article/sylwetki-politykow-na-lamach-luksusowych-magazynow-adresowanych-do-kobiet-w-polsce-w-latach-1989-2018-analiza-porownawcza
KW - women’s magazines
KW - profiles of politicians
KW - segmentation